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Higher LTV. Lower Churn.
For Subscription Wellness Brands

VERTICALS

Supplements

Multivitamins, protein powders, collagen, omega 3s, sleep supplements, nootropics, etc are seen as necessity products and thus engineering repeat-purchases around these is straightforward.

Functional Foods & Drinks

Products like AG1, IM8, LMNT, Ryze Coffee, David Protein, Quest Nutrition, etc are seen as habit-building products by customers and thus need a slight different approach than supplements.

Active-Ingredient Personal Care

Skincare, haircare, and body care built on actives that take weeks of consistent use, so retention here means educating customers through the ‘is this working?’ phase until visible results show up.

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